Display fixture



Jgn. 12 1926. 1.569365 S. GOLDBERG DISPLAY FIXTURE 'Filed August 16. 1923 2 Sheets-Sheet 1 ATTORNEYS Jan., l2 1926. A1,5 69-,365

'- s. GOLDBERG DISPLAY 'FIXTURE v Filed August is, 192; 2 sheets-sheet z ATroRNEYS Patented Jan. 1'2, 1926..

UNITED STATES 1,569,365 PATENT j OFFICE.

sumar. GoLDBnne, roaa'rIoN,

OF NEW YORK, N. Y., ASSIGNOR TO UNIVERSAL FIXTURE COR- OF NEW YORK, N. Y., A CORPORATION OF NEW YORK.

DISPLAY FIXTURE.

Application led August 16, 1923. .Serial No. $57,723.

To all whom t may concer/n j Be it known that I, SAMUEL GoLDBEnG, a citizen of the United States, and resident of the borough of Manhattan, in the city, 5 county, and State of New York, have invented certain new and useful Improvements in Display Fixtures, of which the following is a specification. This invention relates to improvements in display fixtures,` and has for its objects to provide a strong and durable fixture of lightweight and inexpensive construction which may be readily knocked down for storage or shipment and may be easily assembled for use; to provide a fixture of the hinged leaf or panel type in which the series of hinged leaves or panels may he revolved bodily step by step about a vertical axis; to providea fixture having hinged article holding panels and a rotatable support therefor so constructed that each two adjacent panels may be lswung wide apart and in which the support may be readily rotated through the medium of any one of the panels; to provide an improved construction of article holding panels; to provide sign-holding means for a revolving display fixture; and to provide a compact large capacity for leffectively holding and exhibiting articles of various kinds, embroidery packages, patternV packages, handkerchief packages, phonograph record packages, post cards, books, and similar-flat articles or articles packed for sale in en-I velopes or ,fiat boxes.

In the accompanying drawings, l

Figure 1 is a perspective View of a display fixture embodying the invention;

Fig; 2 a detail `vertical sectional view of the fixture;

Fig. `."1 and Fig. 4detail views Ashowing the upper faces of the upperand` lower heads respectively of the revolving vspoollike support for the swinging leaves or panels;

Fig. 5 a horizontal section on the lline 5-5 of Fig. 2;

Fig. 6 a bottom plan view of one of the hinged leaves or panels, on an enlarged scale; j Y.

Fig. 7 a detail perspective view on an enlarged scale showing the lower portion of one of the leaves or panels;

Fig. 8 a., ers

. tivel view showing a l5 slightly modi ed orm of panel; and

xture of.

such as A The carrier comprises a relatively at any desired level above the metal structure of skeleton form,

The base preferably consists of an integral A long` vertical standard 4 metal' casting.

consisting of a of tubular form, preferably length of rigid metal pipe, is rigidly but detachably supported on the base. The lower end of the tubular standard 4 extends into the bore of the tubular. 'part 1 of the base and seats on shoulder 3. A pair of vertically spaced set screws 5 are tapped through the part 1 and a second pair of vertically spaced set screws 6 are tapped through part 1 at an angle to the screws 5. By tightening the two pairs 'of screws the standard 4, even when somewhat smaller in diameter than the bore of part 1, may be securely locked to the base agalnst both ver- 4tical and rotary movements.

Hoor or a counter, and in order to present' the anels at the most effective level the rotata le panel carrier is preferably adjustable vertically on the long standard 4.A A simple and eiiicient way of 4removably and adjustably mounting the carrier is shown.

v long tubular metal barrel or sleeve portion 7 adapted to be slid endwise on and off the standard 4 and to revolve about said standard,

said barrel havingintegral end iianges or disk-like heads 8 and 9.of relatively small diameter. A removable metal collar v10 is adapted to be rigidly locked on standard 4 of a set screw 11. The collar 10 and carrier head 9 are. formed with complementary annular ball-races 12 and 13 in which travel base by means v a series of ball bearings 14. The carrier head 8 is provided with a circular series of holes 15 and head 9 is provided with a circular series of holes 16 registering with holes 15, upper and lower ends ofthe pivot rods 17 of the swinging article-holding leaves or panels. l

Each panel comprises a rigid, unitary light weight stock, but so constructed the said holes 15 and 1 6 receiving the made of" 'as to 11o ing edge flanges, the free outer end lof the a circular series of short Stop lu Anearer the periphery of the pocket being open to permit articles to be slid endwise into and out of the pocket. The top wall of each frame or pocket 18 is spot welded at a plurality of points, as indicated at 22 in Fig. 7, to the bottom wall of the next higher pocket. The edge flanges of all the pockets of the panel are spot welded at 23 to the two vertical sheet metal bars 19 which are arranged at opposite faces of the panel at the free end thereof. The rod 17 is spot welded at 24 to the vertical inner wall of each pocket of the panel midway between the side faces of the panel so that said rod serves both as a pivot post and as a stifi'ening member for the inner end of the panel. The straps 2.1 are spot welded to the vertical end walls of the top and bottom pockets at 25 and serve to assist in rigidly holding rod 17 to the row of pockets adjacent the ends of the rod. The stop 20 consist-s of a narrow strip of sheet metal spot welded at 26 to the bottom wall of the-lowerw pocket at the inner end of the pocket and midway between the side faces of the pocket.

I prefer to make the lowermost pocket, or several of the lower pockets, of each panel, of greater height and length than the remaining pockets to adapt the lower pockets of the fixture to'receive larger packages or articles. In lthe drawings only the lower pocket of each panel is shown enlarged. As

shown more clearly in Fi of pivot rod 17 projects the panel a greater distance than the lower end of said rod projects beyond the bottom of the panel, whereby each panel may be readily attached to the carrier by passing the upper end of the rod up through one ofthe holes 15 in head 8 of the carrier and then lowering the panel until the lower end of the ,rod passes through the registering hole 16 in head 9 and stop plate 20 seats on the flat upper face of head 9. The carrier head9 is provided on its upper face with or projections 27 arranged in pairs wit the two lugs of each pair located at opposite sides of one of the pivot rod apertures 16. The stops 27 are preferably located slightly head 9 than are the apertures 16, as shown more'clearly in Figs. 4 and 5, and each air of stops are spaced apart a suicient diistance to permit each panel to swing through an arc of ap- 2, the upper end yond the top of proximately 90 de rees. Each two adjacent panels may thus e swung apart approximately 180 degrees to present the panels edge to edge in substantially the same vertical plane like the two exposed pages of an opened book.

The swinging movement of each panel is limited by the engagement of opposite side edges of its stop plate 2O with the adjacent pair of stops 27, said stops being the same height as the thickness of plates 20, or slightly less in height than the thickness of said plates, so that the rear ends of the panels may swing over the stops 27 as shown in Fig. 5. It will be obvious that the carrier may be rotated step by step through the medium of each succeeding panel by first swinging the panel nearest the observer in one direction until stop 2O engages one of the stops 27 and pull on the panel in the same direction to cause the series of panels and the carrier to revolve bodily about standard 4. First one face and then the other of each panel may thus be presented before the observer, and each time one face of one panel is exposed the adjacent face of the next panel is simultaneously exposed and practically in open book form as the revolving movement of the carrier causes the following panels to automatically assume tangential positions as indicated in Fig. 5 wherein the fixture is shown at the end of a clockwise rotary movement to open up two panels.

The pockets or frames 18 are preferably made relatively thick so as to adapt the same to receive at least two articles back to back so the faces of the two articles will be exposed at opposite faces of the panel. Preferably the pockets are of sufficient thickness to receive duplicate articles or packages between the two outer articles or packages.

In Fig. 8 a slightly modified form of panel l-is shown especially adapted for holding relatively heavy and fragile packaged goods` such as phonograph records in the usual paper envelopes. precisely as the panels above described except that the pockets 18 are slightly elongated vertically instead of horizontally to receive the square envelopes containing the disk records, and each pocket is provided at the outer end of its bottom wall with a narrow U-shaped metal package-retainer 28, the front cross-bar of which extends across the outer edges of packages in the pocket near the lower edges of said packages. The side arms of the retainer rest on the bottom wall of the pocket and are welded to the edge anges of said wall. By providing vertically elongated pockets with projecting retainers 28, square lpackage. may be securely retained in pane s of less widthl than the articles, thus economizing in weight and material and cost of manufacture ofthe {ixthen continuing to push or This panel is constructed ture.` The retainers also prevent-outward movement of the relatively heavy phonograph record packages under the infiuence of centrifugal Aforce when the fixture is revolved rapidly, thus preventing the record packages from fiying out of the pockets.

An important feature of the present invention consists inthe provision of simple means for effectively displaying in connection with the fixture an advertising card or cards, such as a card announcing a special sale of articles contained in the fixture and the price thereof. The card holder shown comprises a long vertical metal rod 29. and two horizontal rods 30 and 31 extending transversely of rod 29 and welded thereto one above the other atl 33 and 34. The rod 30 crosses rod 29 close to the top of rod 29 'and projects only- 'a short distance at either side of rod 29, while rod- 31 vis relatively*` long and crosses rod 29 preferably between the middle of the rod 29 and the upper end of said rod, thus leaving a long'unobstructed lower section of the rod 29 adapted to telescope more lor less within the upper endof the tubular standard 4.- Thecard holder is locked in its vertically adjusted positions by means of a set screw 32 tapped through vthe i standard 4 and adapted to be screwed against rod 29. The sign or advertising card 35 is suspended by a cord loop 36 extending up in front of rod 30 and dropped over the upper end of rod 29. The

kback of the card rests against rod 31 and rod 29 and is thus held against Swinging movement with the face of the card turned in the desired direction. It will be obvious that 4a second card may be hung at the 0pposite side of the holder if desired. It vwill be noted that by adjusting the holder vertically cards of different sizes may be ef. fectively Supported above the holder. It will also be noted that the holder does notl revolve with the carrier and pockets but always presents the face of jthe card in the same direction. The holder may be readily removed by loosening. screw 32 whenthe fixture is knocked down.

The stiffening bars 19 afford convenient means whereby the panels may befgrasped to swing the panels and. to rotate the carrier.

lVliile'` aY card holder substantially in the over said rod and form of a patriarchal cross is shown and described herein, it will be evident that other forms of slgn holders may be mounted ron the `standard 4.

What I claim is:

1. A display fixture comprising a. spoollike carrier, means .supporting the carrier to rotate about a vertical axis, a series of vswinging panels extending outwardly from j panel and riding upon the lower carrier head, and a series of spaced abutments carrled by the lower carrier head and arrange 1n palrs with one abutment at either side of each of said stop members to limit the lswing of the .panels relatively to the carrier by contact .with the stop members, the stop members spacing the panels above the abutments and being of materially less width than the transverse width of the panels to increase the swinging scope of the panels.

2.v A display fixture comp-rising a base, a Vertical post supporte-d by the base, a vertical spool-like carrier rotatably mounted on the post, a series of swinging article-holding frames extending outwardly from the carrier and pivoted at their inner ends between the upper and lower spool heads and each formed of a series of superposed channeled pockets 'having vtheir outer ends open, an abutment memberrigidly carried byV each of said frames at one end between the frame and one of the spool heads, and a series of stop lugs rigidly carried by the spool head adjacent said abutment members of the frames and arranged in pairs with one lug at 'either side of each abutment member, the abutment members being adapted to abut the stop lugswhen on their pivots and being of materiallyy less width Athan the transverse width ont" the frames to increase the swinging scope of the frames.

' In testimony whereof I hereunto afiix my signature.

the frames are swung 

